“It’s bigger than the World Cup, it’s bigger than the Champions League… it’s the Epinetzo Africa Cup of Nations”. With the backing and support of one of France’s most successful rappers, Niska, and countless footballing superstars such as Didier Drogba, Karim Benzema, Paul Pogba, Riyad Mahrez and Benjamin Mendy, the tournament has exploded in popularity on social media and french news channels.